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Warner Music Singapore and Affyn, a prominent Singapore-based Web3 company, announced today that they are partnering to create new opportunities for artists and audiences in the gaming industry.

The deal aims to motivate and inspire creators to explore the endless possibilities of the Web3 gaming world, and provide everyone with unique experiences that have never been seen before.

As part of the partnership, Warner Music Singapore will produce a customized song featuring bilingual artist J.M3 (pronounced Jamie) for Affyn’s new game. In addition, she will also be performing as a main character via an avatar in the game’s trailer, creating an immersive audio-visual experience for fans.